From a bag of gold to a piece of jewelry: the true story of Santa Claus and what it has to do with sustainable jewelry
There are stories that sound like fairy tales - and yet they are true. One of them begins over 1700 years ago on the southern coast of what is now Turkey, in the ancient city of Myra. A man lived there who would later become one of the most famous and revered figures in the world: Nicholas of Myra. His story is not only that of the bearded man who brings gifts to children, but also that of a man who lived generosity, mindfulness and compassion - values that still inspire today.
And quite honestly, when you listen to this man's story, you realize that gift-giving was never about consumption or luxury. It was about love. About meaning. And about sharing joy.
- The real St. Nicholas - from bishop to myth
- Giving with meaning - how St. Nicholas inspires sustainable thinking
- Jewelry - the gift with a story
- Small gifts with great meaning
- Conclusion: When history shines - the legacy of St. Nicholas
The real St. Nicholas - from bishop to myth
Nicholas was born around 280 AD - at a time when Rome was still a global empire and Christians were persecuted for their faith. He attracted attention early on for his helpfulness. His parents were wealthy, but Nicholas did not use their wealth for himself. Instead, he gave almost everything away to those in need.Legend has it that he secretly threw gold nuggets through the window of an impoverished man so that his daughters would not be sold into slavery. An act that probably laid the foundation for the St. Nicholas tradition: secretly giving gifts in the night.
And yes, you guessed it - these gold nuggets were basically the first "jewels" of gift-giving: sparkling, valuable, with deep meaning.
From saint to Christmas hero - St. Nicholas through the ages
What followed is almost as exciting as a historical thriller. In the Middle Ages, St. Nicholas was revered throughout Europe. Merchants, sailors and children called on him for help. As early as the 12th century, schoolchildren and monastery students celebrated "St. Nicholas Day" with small gifts.
In the 16th century, the Reformation tried to end the cult of the saint - but people did not want to give up their St. Nicholas. So St. Nicholas, the belief in the Christ Child and later Santa Claus merged to form what we know today as Santa Claus.
A little fun fact in passing:
The red and white Santa look that we know today only became popular worldwide thanks to a Coca-Cola campaign in the 1930s. Before that, Santa usually wore bishop's robes - in gold, purple or green.
In the 16th century, the Reformation tried to end the cult of the saint - but people did not want to give up their St. Nicholas. So St. Nicholas, the belief in the Christ Child and later Santa Claus merged to form what we know today as Santa Claus.
A little fun fact in passing:
The red and white Santa look that we know today only became popular worldwide thanks to a Coca-Cola campaign in the 1930s. Before that, Santa usually wore bishop's robes - in gold, purple or green.
Giving with meaning - how St. Nicholas inspires sustainable thinking
If you take a closer look at the story of St. Nicholas, it becomes clear that he was never interested in giving a lot, but in giving the right gift. For him, a gift was an expression of love, care and connection - never superficial.It is precisely this attitude that also counts at Love Your Diamonds. Jewelry shouldn't just sparkle - it should carry meaning. Every ring, every necklace and every pendant is made from recycled precious metal and stands for conscious values: Sustainability, fairness and genuine craftsmanship.
Because what St. Nicholas did with lumps of gold, we do today with gleaming gemstones: We give joy that lasts - and at the same time we take care of our world.
Why children love Santa Claus so much (and what we can learn from him)
Do you still remember the feeling of waking up on St. Nicholas morning? The smell of mandarins, chocolate and fir branches. The rustling of wrapping paper, the secret hope that the boot is well filled.
This childlike wonder is at the heart of the St. Nicholas tradition - and perhaps the best thing about it. Because children don't think about price or expectations when giving presents. They give honestly.
And adults can learn this again too:
A gift can be heartfelt instead of hectic. It can be handmade, thoughtful and consciously selected - like a piece of jewelry that you wear because it tells a story.
This childlike wonder is at the heart of the St. Nicholas tradition - and perhaps the best thing about it. Because children don't think about price or expectations when giving presents. They give honestly.
And adults can learn this again too:
A gift can be heartfelt instead of hectic. It can be handmade, thoughtful and consciously selected - like a piece of jewelry that you wear because it tells a story.
Jewelry - the gift with a story
For thousands of years, people have adorned themselves to express love, status, faith or memories. Even in ancient Egypt, women wore amulets as symbols of protection. In the Renaissance, jewelry was a sign of education and artistic understanding. And even Nicholas himself is said to have worn golden insignia as a bishop - not out of vanity, but as a symbol of his faith.So jewelry was never just decoration. It was always a message.
And that is precisely the idea behind sustainable jewelry from Love Your Diamonds: every piece tells a story - about values, about love, about awareness. And yes, sometimes even about small miracles.
Conscious gift-giving - how tradition becomes attitude
Today, giving gifts has often become an act of duty. St. Nicholas reminds us that it can be something much deeper: an expression of mindfulness.
When you choose sustainable jewelry, you are making a statement - against mass production and for craftsmanship, against a throwaway mentality and for lasting values.
This is modern charity:
Not in lumps of gold, but in recycled silver.
Not secretly through the window, but with honest conviction.
When you choose sustainable jewelry, you are making a statement - against mass production and for craftsmanship, against a throwaway mentality and for lasting values.
This is modern charity:
Not in lumps of gold, but in recycled silver.
Not secretly through the window, but with honest conviction.
Small gifts with a big meaning
Whether a delicate ring, a fine necklace or a delicate pendant - jewelry is one of those gifts that bring joy across generations.
And perhaps, if you look very closely, it is the modern equivalent of Santa's gold gifts:
A small, shiny proof that someone is thinking of you.
And isn't it wonderful that today you can give jewelry that is sustainably made, fairly produced and timelessly beautiful?
And perhaps, if you look very closely, it is the modern equivalent of Santa's gold gifts:
A small, shiny proof that someone is thinking of you.
And isn't it wonderful that today you can give jewelry that is sustainably made, fairly produced and timelessly beautiful?
Fun facts that you definitely didn't know about Santa Claus yet
- St. Nicholas is the patron saint of sailors, schoolchildren, merchants and... goldsmiths!
- His name means "victory of the people" - a beautiful metaphor for his generosity.
- In the Netherlands, he is called "Sinterklaas" - which is where the name Santa Claus comes from.
- The bones of St. Nicholas now lie in Bari (Italy), where they were brought by sailors in 1087.
In Bavaria, it is still customary for St. Nicholas to carry a golden book - a symbol of knowledge and justice.
- Also read: Children's jewelry - The best materials for safety & skin compatibility
- Is your child not ready for earrings yet? Read what to look out for with clip earrings!
- Find the perfect children's jewelry made of 925 sterling silver - this way!
A little sparkle, a little history - and a lot of heart
The story of St. Nicholas shows that gift-giving has never been superficial. It has always been an act of love - sometimes even of courage. And this is precisely the attitude that Love Your Diamonds shares:A gift should give joy, but also carry responsibility.
It can sparkle - but it should also do good.
Perhaps this is the best way to celebrate St. Nicholas today:
Not with mass-produced goods, but with pieces of heart that last. Not with abundance, but with meaning.
Conclusion: When history shines - the legacy of St. Nicholas
Nicholas of Myra was not a fairytale hero, but a man who understood what really matters: Doing good, without fuss. Giving joy without expectations. And making a big difference with small gestures.
So if you are looking for a gift this Christmas - perhaps for someone close to your heart or for yourself - remember the spirit of St. Nicholas.
Because every conscious gift, every piece of jewelry with a story, is a small act of love.
And perhaps - quite possibly - the most beautiful sparkle of this time of year.
So if you are looking for a gift this Christmas - perhaps for someone close to your heart or for yourself - remember the spirit of St. Nicholas.
Because every conscious gift, every piece of jewelry with a story, is a small act of love.
And perhaps - quite possibly - the most beautiful sparkle of this time of year.